Project development on the German market

Luxury handmade cosmetics

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Project goals:

Developing strong company positioning, sales & marketing strategy for business expansion and brand recognition on the German market. Establishment of new sales channels for Client’s products and negotiate with potential partners.

http://www.fleurynatural.eu/

 

Strategy of the preparation:

  • Analysis of business plan and business KPIs.
  • Development of marketing for brand recognition and sales expansion.
  • Development of an effective system of the sales on-line and off-line.
  • Planning of strategies for growth, market development, brand establishment and recognition.
  • KPIs and market objectives setup. Developed strategic action and sales plan.
  • Reaching competitive advantage by balancing marketing mix applied to client’s product set and brand.

Results:

Online and offline presence was established after 2 months of work on the project. Successful negotiations with potential business partners with a view on cooperation and signed a contract with one of them, developed plan and organized participation in four thematic exhibitions for coming year.

Customer expectations exceeded twice.

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China- Russia import-export project

pppp Project goals:

Leading negotiation for arranging direct supply of from China to Siberia at the best price conditions with the goal of “win-win” negotiations outcome.

Strategy of the preparation:

  • Preparations documents and presentations for negotiation process as well as for company and product presentations.
  • Strategic planning of the negotiation process.
  • Negotiating on behalf of CEO of the Russian company.
  • Preparing of CEO of the customer company to negotiate at internationally taking into account PESTEL, SWOT and intercultural communications conditions.

Results:

Successful negotiations as well as both parties satisfied with the process organization and delivery. Reaching the goals and delivering maximum possible results for both parties.

Thank you letter.

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Business development on the Russian market

Medical equipment

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Project goals:

Conduct a market overview and establish new sales channels on the Russian market for Client’s products.
Chinese company – producer of the innovative wheel chairs made of 100% plastic was interested to find a distributor who could help to arrange the necessary certification for their product to enter Russian market and would become a main distributor with exclusive rights to promote and sell company product in Russia.

Strategy of the preparation:

  • Russian market overview in the medical industry — wheel chairs (trends, certification requirements and procedure to obtain the necessary documentation, main players — distributors/importers, price analytics).
  • Develop market entry strategy and brand positioning.
  • Prepare marketing material: short company introduction and business proposal in Russian.
  • Establish step by step model to approach potential business partners.
  • Initial test calls to potential business partners to introduce the company product.

Results:

Two potential Russian business partners were interested in the product and ready to help to arrange the necessary certification, however terms of cooperation that were proposed by the Chinese side were not accepted and the Chinese company made a decision not to pursue further negotiation.

Chinese company was willing to give the exclusive right to their business partner to promote and sell company product in Russia only if the Russian side will partially cover the initial costs for obtaining additional certification which would be late reimbursed by future orders.

Furthermore, the Chinese company wasn’t willing to invest in further business development and the project was frozen. However with one Russian distributor, who was on a list as a potential business partner for the Chinese company, we have later collaborated on the different project – supplier search for veterinary instrument in Germany.

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DELL OEM Demand Research and office Setup

Project goals:

Market research with the scope of demand generation and lead opportunity for expansion and winning market share in CIS region. Setup of operations, supervision and best practices implementation.

Strategy of the preparation:

  • Research on CIS markets with focus on Russia.
  • Preparation of marketing materials.
  • Education for growth and engagement facilitation.
  • Documentation preparation for practices sharing, engagement and team setup.
  • Setting goals and rolling out OEM program from EU to CIS markets.

Results:

  • Office was set up and currently running successfully in Moscow region.
  • Delivered quality market research and opportunity results.
  • Implemented practices from EU of how to generate, develop, prospect, qualify, nurture and support leads for market share and expansion.
  • Prepared and integrated documents for team function and best practices shared for successful start and growth.
  • Implementation of the training program that supports till now department growth and expansion was rolled out successfully and adjusted accordingly to cultural specific areas.

www.dell.com/oem

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Negotiations for OEM Pharma Industry

Project goals:

Lead negotiations on behalf of hardware OEM supplier for Pharma Company based in Germany for changing OEM hardware provider for Pharma kiosk devices.

Strategy of the preparation:

  • Prospect back ground research.
  • Market research.
  • Negotiations planning, conducting and following up the process to meet deadline on product integration.
  • Competitor contract based negotiations.
  • Trial planning.
  • Product design and cross teams project for final product.
  • Product implementation and support.

Results:

  • Market research was conducted and figures delivered based on OEM Pharma vertical needs from hardware perspective based on performance, stability, support and customer feedback for similar solutions (self service pharmaceutical kiosk).
  • Successful negotiations based on market and competitor research conducted and moving through negotiations process was smooth, all deadlines met and solution was designed and implemented in a timely manner.
  • SixSigma methodology applied for delivery efficient cross team collaboration.

www.rowa.de

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Business development on the German market

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Project goal:

To help the artist to advance in the art world in Germany by finding a market for the artwork and develop the artist professionally that she is more likely to succeed, as well as support the artist by taking care of daily administrative issues that she can focus on making great art.

Strategy of the preparation:

  • Managed all aspects of the artist’s meetings and public appearance schedule.
  • Networked with people interested in acquiring an artist’s work.
  • Developed contacts with galleries and organizations and discuss the possibility to provide show opportunities in different cities in Germany.
  • Marketing, multilingual communication and contract negotiation.
  • Organised and promoted of art shows.
  • Applied effective strategies and techniques to ensure artist success.

Results:

  • Developed a professional portfolio.
  • Found potential clients among architects, interior designers and gallery owners.
  • Arranged two successful gallery exhibitions.

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Business development on the DACH market

Project Goal:

To support a newly established travel agency in Russia to generate new business leads on the DACH market and develop their business strategy.

Responsibilities

  • Identified and qualified business opportunities through partnering with travel agencies, hotels, language schools and summer camps and other business partners in Germany.
  • Built and developed relationship with new strategic business partners in Germany.
  • Multilingual communication with business partners.
  • Contributed to the growth strategy.
  • Delivered results against set objectives.
  • Prepared necessary materials for a Website.
  • Translation work (German-Russian, English-Russian).

Results:

  • Marketing material prepared in 3 languages as well as the website.
  • Found potential business partners among travel agencies, language schools and summer camps in Germany, Switzerland and Austria.

Inna Armstrong Reference Intra